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Hey, everyone!!
My name is Fraser Mackenzie and I am a graphic designer. I’m a 3rd year student studying Typography at the University of Reading, and I’m only a few months away from graduation! With that in mind I’ve...
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An old favourite
I have ambitious plans to showcase my newest piece of work. I’m currently in the process of setting up a record label, and as well as the brand identity I have a selection of CD sleeves in the works....
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Dead End Records (part 1: off the record)
Work on the record label continues! Quite a bit of the stuff is now finished so I’m ready to unveil a few ideas and offer a sneak peek at what’s going on. Welcome to Dead End Records! Dead End Records...
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The dissertation is over!
Having spent the last few weeks locked away from civilisation, my dissertation on the History of Graphic Communication & Videogames has finally been written, bound and handed in. Now it’s time to...
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Exhibition design: LEGO ephemera
Over the past couple of weeks I’ve been doing something a little different. As part of a module on ephemera I’ve had my first go at exhibition design, and attempted to master the art of putting stuff...
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Final display, first look
The end of year display is nearly here!! After three weeks of reworking the year’s projects, resubmission is over, and I’ve just spent the past two days arranging the big pile of work you can see on...
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Dead End Records (part 2: Blair Force One!!!)
I plan to talk about a few of the projects on my final display in more detail, and I’m going to begin by looking at a project I might have already mentioned a couple of times. It’s the record label,...
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Hoo’s Children’s Book Festival
Today I’m going to talk about a University project I was mainly working on in January and February, but have been finalising recently; a brand identity for the Luton Hoo Children’s Book Festival. For...
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Business cards!!
Recently I ordered some business cards and today they have arrived! There’s 10 different designs in total, each based on a detail or element from the music packaging and record branding work I have...
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Exhibition Design: the amended display
Since last time, when I initially showed off some photos of my Lego ephemera, I’ve discussed my exhibition with a few of the lecturers at the University. I’ve received quite a bit of feedback and have...
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Word & image: The Dust Blows
Word & image was one of the strangest modules I took this year, it was also one of my favourites. The brief was incredibly flexible, and I feel that the work I created took advantage of the...
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Night Works: Music Branding
For this University project we were tasked with creating a brand identity for Night Work’s debut album; Urban Heat Island. Unlike the other music packaging work I have done, the work here was mainly...
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Responsive Web Design: Oxford Times
A challenging and enjoyable University project, for this brief we were tasked with redesigning the website for The Oxford Times newspaper. The main focus of this project was responsive web design, and...
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AtypI: Conference Branding
The first University project of the year, and the last one for me to upload to this website, the AtypI Conference Branding was one of the largest pieces of work I created. In total the design ran over...
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Dead End Records (part 3: on the record)
There’s a couple more CDs from the Dead End Records collection that I’m yet to showcase in detail, but for now this will be the last post I make about the record label’s brand identity. Since last time...
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AugMem: Brand Identity
One of my first post-University projects, I was tasked with creating the brand identity for an upcoming piece of software titled AugMem. This was an exciting opportunity as the software utilises new...
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M1: First Look
Over summer I’ve finally had a bit of free time to work on a project that’s been underway for quite a while now. M1 will be my second game, and the first one I’m creating all by myself. It’s a visual...
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Tales of The Arabian Nights: Music Branding
Tales of The Arabian Nights was my own band at University. Because of this I created all the brand work used to help promote us, and identity I created here would later inspire my own personal branding...
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